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How to find email signature traffic in Google Analytics

There are several tools available to track and analyze the traffic generated by your email signatures on your website pages. The most common is Analytics. It allows you to compare your traffic acquisition sources and track the user journey.

On Sigilium, the id Analytics of each banner is available at this page : https://sigilium.com/fr/announcements

Find the email signature traffic

Connect to your Analytics’ account: https://analytics.google.com

  1. Choose your website on the top of the page. 

  2. In the left menu go to Acquisition > Traffic Acquisition > Source/Medium

  3. Find and compare Sigilium / email source to the others.

This process is interesting for 3 reasons :

  • Collect consent : you can collect your users consent directly in email exchanges and Sigillium will never do personal tracking.

    However, you absolutely must collect your users consent on your website. If not, at least know where they come from and their journey.

  • Centralise data : have analytic tools independant from one another does not allow efficient analytics. The goal is to compare your acquisition canals in one unique tool : yours.

  • Qualify visitor's interest : you are not interested in the visitor's volume but in their relevance. Only a tracking tool on your website allows you to know if a visit generated by a communication canal or another has converted.

Any questions ?

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Or send us an email at [email protected]

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