What font should I use for my email signature template?

Introduction

There are many fonts available for web content, and many libraries. This is excellent, as it allows any brand to have a distinctive website and identity that is immediately recognizable when browsing the brand's content. Font is an essential element of branding.

The specific case of messaging services

Unlike web pages, where a font can be loaded when a user opens the page, email messaging services relies on an older system and displays a font only if it's installed on the recipient's computer.

Therefore, if you use a specific font for your email signatures, it will only be displayed if the recipient also has that font enabled on their operating system (Windows or macOS).

Use common fonts

To add complexity: fonts, also called "fonts," are not the same for Windows (Microsoft) and Apple (macOS).

Sigilium has therefore compiled a table of universal fonts for you:

Create a display scenario

This table shows a series of arguments for displaying the font. In the example below, this amounts to describing the following logic:

<p style="font-family: 'Segoe UI', Arial, sans-serif">Martin Dupond</p> 

• If possible, display "Martin Dupond" using the Segoe UI font.

• Otherwise, use the Arial font.

• Otherwise, use a default sans-serif font.
  

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